Paid media measured to the customer, not the click
Google Ads, Instagram, Facebook and TikTok ads, and programmatic for those who need scale. We come from eight years running acquisition for betting operators, where every euro has to be justified by a real customer, and we apply the same discipline to a Sotogrande restaurant or a brand with a large budget: tracking first, campaign second, a report you can read.
Why most campaigns fail
Because they launch without measurement. Campaigns running across a whole region on generic keywords, no call or WhatsApp tracking, landing on a slow site. Money goes out, nobody knows what came in, and after three months the conclusion is that "ads do not work".
We start the other way round: GA4, conversions, calls and WhatsApp tracked; then a fast landing page; only then the campaign, scoped to the area or the market, on the words your customer uses. Every month you know what each new customer cost.
For brands and operators with larger budgets it is a different level: ad certification in regulated sectors, programmatic across DSPs, in-app, affiliates and attribution to revenue. We have run it from the inside.
What we manage
Google Ads
Search, Performance Max, remarketing. Scoped to your area or market, on the words your customer uses, with call tracking.
Meta and TikTok Ads
Creative made for your business, local or per-country audiences, remarketing. Up to 8 creatives a month.
Programmatic and video
Display, video and CTV across DSPs with approved inventory and frequency control. For brands with real budgets.
In-app and ASO
User acquisition for apps, store optimisation, in-app networks and fraud control.
Landing pages
Fast pages for each campaign. Sending ads to a slow home page wastes half the budget.
Measurement and attribution
GA4, conversions, calls, WhatsApp and, for operators, postbacks and MMP. Everything tracked to the campaign.
Regulated sectors
Gambling and financial ad certification, platform policies, brand protection. No surprises with the account.
Account audits
A written review of your ad accounts: what is wasting money, what is missing and what we would do. Fixed fee.
How we start
- 01
Call
What you sell, where, what you spend today and what a good month looks like.
- 02
Audit
Accounts, tracking, site and creative. What is wasting money and what is missing, in writing.
- 03
Setup
Tracking, landing page, campaigns per area or market, creative. Nothing goes live without measurement.
- 04
Monthly management
Weekly optimisation, new creative, a one-page report and a short call. No minimum term.
Related work
Racket Breaks
Full booking funnel built and optimised for British customers.
Ágora Sotogrande
Site with bookings and seasonal campaigns for a venue with an international crowd.
Nathan & Josh
Brand-deal media kit: the influencer side of acquisition, done properly.
Paid media: common questions
It depends on the sector and the competition. In the audit we tell you the minimum spend that makes sense for your case; if your budget is not enough to learn anything, we say so before spending it.
It depends on channels and volume: a monthly fee on smaller accounts, a percentage of spend on larger ones. Ad spend is paid separately from your own account. Fixed proposal after the audit.
Yes. We work in your Google and Meta accounts with manager access. The history and the data are always yours.
Google Ads brings customers from the first week; social needs 2-4 weeks for the algorithm to learn. Month one is learning; from month two, optimisation on data.
Yes. It is where we come from: ad certification, platform policies, affiliates and programmatic under restrictions. We have a dedicated iGaming marketing page.
Not always. If it loads fast and has a clear contact path, we start with a landing page. If it is slow, ads will not convert and we will tell you before spending.
Want to know what your ads are really returning?
Send us a WhatsApp and we will review your accounts and site. We will tell you the three biggest leaks. No forms.
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