ImpulsoMedia

SEO measured in calls and customers, not positions

Search optimisation so you are found when people look for what you do: local SEO for businesses in Sotogrande, Gibraltar, the Campo de Gibraltar and the Costa del Sol, and international SEO for Gibraltar-based firms and brands selling into several markets. Technical, content and links, with every call and form tracked back to the search that produced it.

A magnifying glass over a rising rankings chart, with the coast behind
EN + ES
local and international from one site
8+ yrs
of SEO in regulated and local sectors
1 page
monthly report, no jargon

How we approach SEO

SEO is not a bag of tricks; it is three things done properly for months: a technically sound, fast site; content that answers what your customer searches for (a page per service and per area, not one generic page); and authority from real links and mentions. Everything else is noise.

For a local business, half the work is on the map: the Google Business Profile, categories, reviews and citations in the directories Google uses for your area. We know Gibraltar, Sotogrande, Algeciras, La Línea and Estepona well because it is our own market.

For a company selling abroad (a Gibraltar operator, a brand with customers in the UK or Europe), it is a different game: a keyword map per country and language, hreflang, authority in each market and, in regulated sectors, content that passes compliance. That is where we come from.

What is included

01

Audit and keyword map

What your customer searches for, with which words, how often and who ranks today, by area or by country. The plan comes from there.

02

Technical SEO

Speed, Core Web Vitals, indexing, schema, hreflang, internal links. If your site cannot rank as it is, we say so first.

03

Local SEO and Google Business

Optimised profile, categories, posts, reviews and citations in the directories that matter in your area.

04

Content

Service and area pages, articles and guides written natively in English and Spanish, not translated.

05

Links and mentions

Local press, directories, associations, suppliers and clients linking to you. No bought link networks.

06

International SEO

Structure, languages and authority for companies selling in several countries from one site.

07

Regulated sectors

iGaming, finance, insurance: content that passes compliance, brand protection and affiliate SERPs.

08

Measurement and reporting

Search Console, analytics, calls and WhatsApp tracked. One page a month with what went up, what went down and what is next.

How we work

  1. 01

    Call

    What you sell, where, to whom and what a good month looks like. WhatsApp or in person.

  2. 02

    Audit

    Site, Google profile, competition and opportunities, in writing, before you commit to anything.

  3. 03

    Month one: foundations

    Technical, Google Business, key pages and tracking. What has to be in place before creating content.

  4. 04

    Every month

    Content, links, reviews, adjustments and a one-page report. No minimum term.

SEO: common questions

Local: first movement in 6-8 weeks and page one for the main terms in 3-5 months. International or competitive sectors: 6 to 12 months with continuous content and links. We say which in the audit, not afterwards.

It depends on the sector, the competition, the markets and how much needs fixing on the site. After the audit, a fixed monthly proposal with no minimum term. Our pricing page explains what drives the budget.

Ads bring customers from day one, paying per click, and stop when you stop. SEO takes months but the positions stay. The usual path is to start with Ads while SEO builds, then reduce Ads as organic covers.

No, and be wary of anyone who does. We guarantee measurable work every month and show you the data. Google decides the positions.

Yes, both local (businesses on the Rock) and international (operators, finance, law firms selling abroad). We have a dedicated Gibraltar SEO page.

Not always. The audit tells. If the site is slow or cannot be extended, rebuilding is usually the better investment; if it is sound, we work on it.

Want to know why you are not showing up on Google?

Send us your site on WhatsApp and we will tell you the three things holding it back. No forms.

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